![]() Some companies even go as far as creating fake logos that are designed to look like environmental certifications. The brand uses imagery associated with sustainability, such as a green leaf, to trick you into buying its product.Here are a few tell-tale signs that a company is greenwashing: Also, be sure to check that the company doesn’t test its products on animals. Greenwashing is a marketing ploy used by some companies to create the false impression that their products are more sustainable than they are. If you’re serious about choosing an eco-friendly brand, you must be aware of greenwashing. I prefer companies that use natural and renewable ingredients. ![]() Eco-FriendlyĪnother critical factor in a skincare brand is how environmentally friendly it is.
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